London Market Guide is an iPhone APP concept which takes the market experience of a city as the theme for trouristic weekend breaks. The product is scaleable to any major city in the world where 'the market' and market life is at the heart of that cities cutltural identity. This idea was formed by the team with Brixton Market given as a starting point as a client which needed an enabling solution to promote it's business activities. From this point we researched ways in which interactive and digital media products could work to this end. What was concieved was an interactive guide for mobile devices that can be scaled across any city in the world. This product was born from user research and brainstorming methodologies. We began with a need and ended with a new business product.

We are now working on this product to take it to market.